Property Investment in Preston: A Guide

Your free guide to Property Investment in Preston

Preston stands alongside better-known cities such as Manchester, Liverpool and Birmingham as one of the country’s most rewarding buy to let investment markets. To explain why, we have produced a downloadable guide that considers:

  • Preston’s economy

  • Inward investment in Preston

  • Major developments in Preston

  • Business growth in Preston

  • The university’s £200m masterplan

  • Preston’s tourism market

  • Preston’s housing market

  • Buy-to-let investment in Preston

  • The student property market

  • Predictions for the buy-to-let market in Preston for 2023

Click on the sections below to learn more about Preston and its potential as an investment location.

Nighttime train station platform with a lone train parked, reflecting city lights, under a covered shelter with light fixtures overhead.

Inward Investment in Preston

Inward investment has been one of the most obvious signs of Preston’s continuing economic success. Over £100 million of urban regeneration projects are currently in progress, with numerous others scheduled to come online shortly. Some of the most important new and recent developments include:

What are Preston’s Property Market Predictions for 2023 and Beyond?

Considering all the investment taking place in Preston, coupled with its strong economy, there is every reason to expect the rental market to produce excellent returns in the months and years to come. Preston has delivered very solid yields over recent years and, as more young professionals settle in this fast-regenerating city, those returns are only likely to improve.

Nationally, there is confidence that prices will rise steadily over the first half of this decade at least. However, there will be considerable variation between regions; some will gain and some will lose. Fortunately, for Preston, all the signs are that it is going to be one of the big success stories of the 2020s, and many property investors are already seeking to benefit from that.

Next we look into Preston in more detail - click the headings to learn more

Miller Arcade Preston Image by Robert Wilson from Pixabay

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Property Investment in Preston - a detailed look into the economy, connectivity, tourism, housing and predictions.

As a property investment location, Preston has steadily gained prominence in recent years. Economically, it is on a sharp upward trend; employment is rising and new investment money is pouring in from the public and private sectors alike.

In 2018, the city was declared the ‘most improved city’ in PWC’s Good Growth for Cities report, and in 2019, it was named the ‘best city to live in the North West’.  In 2021, Preston was named as the best city to live and work in the North West and ranked 16th across the UK as a whole.

Since then, it has consistently ranked highly in the buy-to-let yield tables, thanks to very affordable property prices coupled with exceptionally strong tenant demand.

A Detailed look at the Inward Investment into Preston

Inward investment has been one of the most obvious signs of Preston’s continuing economic success. Over £100 million of urban regeneration projects are currently in progress, with numerous others scheduled to come online shortly.

Complete the form to speak to one of our experienced investment consultants for more details of our Preston Investment Opportunities

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Preston’s Housing Market

Preston has never been an over-priced property market and after the financial crisis in 2008, prices rose only relatively slowly. As a result, prices today are well below national norms, which means investors can pick up some excellent rental properties for a very affordable price.

According to Zoopla, the average home in Preston cost £189,057 in February 2023, which compares against a UK average estimate of £260,800. Different agencies produce different figures, of course, but the stark difference is evident everywhere. For example, data from ONS / Land Registry calculated that the average property in Preston was worth £161,800 in December 2022, which was up over 11% year on year, but still well below the UK average of £315,119 in the same month.

Regardless of the data source, it’s very apparent that Preston’s property prices are comparatively low, and that’s obviously good news for investors. So too is the widespread expectation that property prices will rise most quickly in North West towns and cities; Savills, for example, expects to see prices in the region rise by around 11.7% by 2027 – the highest rate anywhere in the UK.

• Average house price:                                       ££161,800 1

• Average capital gain:                                       11.1% year-on-year (+£16,213) 1

• Average rental growth (North West):          8.9% 2

• Average yield (PR1)                                          6.6%

Sources:

1. ONS / Land Registry, December 2022

2. Rightmove Rental Tracker, Q4 2022

3. PropertyData, March 2023

Click below for more information on Buy-to-Let & Student investment in Preston

What are Preston’s Property Market Predictions for 2023 and Beyond?

Considering all the investment taking place in Preston, coupled with its strong economy and buoyant rental demand, there is every reason to expect the property market to produce excellent returns in the months and years to come. Preston has delivered very solid yields over recent years and, as more young professionals settle in this fast-regenerating city, those returns are only likely to improve.

At a national level, property values are unlikely to rise rapidly in 2023, due mainly to the cost-of-living crisis, which is stretching ordinary people’s incomes. However, with inflation and mortgage rates both looking set to fall, values should begin to recover. That probably won’t be at the sort of breath-taking pace we saw in 2022, but – taken with continuing rental growth – it should be enough to deliver worthwhile, real-terms gains.

That’s the broad picture, at least, but there will be considerable variation between regions; some will gain and some will lose. Fortunately, for Preston, all the signs are that it is going to be one of the big success stories of the 2020s, and many property investors are certainly seeking to benefit from that.

Complete the form to speak to one of our experienced investment consultants for more details of our Preston Investment Opportunities