Cookie Policy

Our website and online services, along with most other websites, use cookies and similar technologies. For the purpose of this policy, 'cookies' and 'similar technologies' will be referred to collectively as 'cookies'.

What are cookies?

Cookies are small text files containing pieces of information that websites can store on your computer's hard disk. Cookies enable users to navigate around the website and (where appropriate) allow us to continually improve the website and make it more efficient to use on future visits.

We use two types of cookies on this website:

Session cookies are temporary cookies that remain on your machine only for as long as you are on the website and are deleted after each visit.

Persistent cookies which remain on your machine until expiry or deletion (many of these have automatic deletion dates). Persistent cookies may store your personal preferences, for example your language preferences on multi-lingual sites. They may also be used to record activity you may have previously completed, such as completing an online survey, so that you are not asked to complete the survey every time you use the site.

How we use cookies on our website

We use some 'strictly necessary' cookies within our online services. These are limited to those deemed essential to provide you with the services you have requested, for example "the shopping basket and checkout", and therefore must be allowed to continue with that service.

In addition we use cookies to:

Collect anonymous information that will help us understand visitor browsing habits on our website; compile statistical reports on website activity, e.g. number of visitors and the pages they visit; in some cases, remember information about you when you visit our site. We may need to do this to provide some of our services.

We sometimes use third parties to assist us in the analysis of visits to and performance of our website, but no personal information is collected and no personal information is sent to the third parties for this purpose.

We do not use cookies to track your use of the internet after you leave our site, nor do we use them to store any personal information in them that others could read and understand.

Changing your cookie settings

You can block any cookies from any website through your browser settings. For more specific information about how to do this and how to manage cookies to suit your preferences, including deleting those that have already been added to your computer, please visit www.aboutcookies.org.

If you share the use of a computer, accepting or rejecting the use of cookies will affect all users of that computer.

Consent to cookies

If you continue to use this site without disabling cookies we will take that as your consent for us to place cookies on your computer. Please remember if you do disable cookies then some parts of our website may not work properly and you will not be able to use some of our services.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID

  • F24_personID

 

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months. Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

 

The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.

  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

 

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

 

Device & browser type and open statistics

All emails have a tracking pixel (a tiny invisible image) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.