At Residential Estates we are constantly evaluating where the next investment hotspots are and how the shape of property investment in the UK is developing. One location we are currently excited about is Stoke-on-Trent for property investment.
Stoke-on-Trent is a city built on a history of industry and creativity. From world famous pottery to contemporary performing arts, it is a city with a lot of appeal, especially if you are a property investor who is keen on getting a healthy return on investment. Below we detail a few of the reasons Residential Estates believe you should consider Stoke-On-Trent to be part of your property portfolio.
Thriving University Accommodation Demand
Nearby Keele University, just 15 minutes from Stoke-on-Trent is an established broad spectrum university that excels in both education and research, appealing to a wide range of students. From foundation courses, undergraduate degrees to master's or a PhD, Keele is a university with a great range of courses to appeal to both the domestic and foreign student market.
Keele University is a campus university with little outside influence on site, so not all students want to or can live on the campus itself. Stoke-on-Trent and Newcastle-Under-Lyme are perfect as a student base for those who want to live nearby but closer to the pubs, bars and entertainment that are also important to a student’s wider curriculum.
Why is Keele University in high demand for students wanting to study there? According to the Guardian University League Table 2019, Keele University was recently voted number one in England for student satisfaction. Keele University was also voted number one in England for student satisfaction in the 2018 National Student Survey of broad-based universities so it is a growing trend of success. Now that quality of student satisfaction is so high on the agenda for students considering where to invest their own money into their education, this is a score that is sure to be taken note of. Keele was also awarded Gold in the recent Teaching Excellence Framework so demand for university places is set to continue to grow.
The Guardian ranked Keele 13th out of all UK universities in the University guide 2019 league table for medicine. This placed it just a few points behind other prestigious medical universities such as Imperial College and Queen Mary which will fuel demand for places on its medical courses and also drive demand for quality student accommodation nearby, such as the popular ONE London Road development. The ongoing success of Keele University, coupled with inward investment in the area and the proposed HS2 having a station in nearby Crewe, will continue to create demand within the student accommodation property market which is one of the key reasons we have focused our attention on this area.
Stoke-on-Trent Travel and Location
Stoke-on-Trent is ideally placed in the Heart of England. Less than an hour from Birmingham, Manchester, Liverpool and Nottingham, Stoke-on-Trent is less than 90 minutes on the half hourly train service from London, making it a great base to live. Commuting made easy is something people are looking for when based in a short term rental property so Stoke-on-Trent ticks this box well.
Stoke-on-Trent benefits from a great network of public transport so it is perfect for the buoyant student population to easily get around. For road users, Stoke-on-Trent is conveniently located just off junctions 15 and 16 of the M6 motorway and is located on the A50, which provides a direct link from the M1 and the East. Convenience of location is always a key driver in looking for popular spots to live and work, making Stoke-on-Trent a viable long term investment opportunity.
Growing Economy of Stoke-on-Trent
Stoke-on-Trent has been named as the sixth best city in the UK to start a business in 2019, beating rivalling cosmopolitan cities including London, Manchester, Liverpool and Birmingham. This comes shortly after the news in September 2018 when it was announced that up to 2,000 jobs are secured or in the pipeline as a result of the “Ceramic Valley Enterprise Zone” built around the Stoke-on-Trent area. The commercial zone is one of the most successful of its kind in the UK, providing a huge boost to the economy in Stoke-on-Trent and North Staffordshire which is another reason to consider investing in this growing location.
Councillor Janine Bridges, city council cabinet member for education and economy in Stoke-on-Trent, is recently quoted to have said: “The success of the enterprise zone clearly demonstrates the confidence and ambition that is growing in the local economy. It’s great news for the local workforce and shows that businesses are recognising the benefits of investing in this area.”
Businesses such as parcel delivery company DPD, carvery restaurant Brindley Farm, tiles firm Tile Mountain, West Midlands Ambulance Service and balustrade manufacturer Q-railing have all signed up to be part of the enterprise zone which will fuel the local economy further. Enterprise zones are great news for a local economy as they stimulate inward investment, reduce unemployment and help a town or city thrive.
Stoke-on-Trent Tourist Attractions
As a property investor, your tenants will want to live somewhere where there are things to do nearby. The World of Wedgewood is close by to Stoke-on-Trent as is Trentham Estate. Stoke-on-Trent has world class museums, stunning gardens, interesting factory tours, lots of creative activities, and even a Monkey Forest so there is always something to do to keep your tenants happy.
Stoke-on-Trent Is A Great Place to Invest in Property
A thriving university, excellent transport links, a growing economy and the opportunity to buy property at a lower price than more established property hotspots makes Stoke-on-Trent a real contender for a savvy property investor.
At Residential Estates we have the knowledge and resources to help our clients spot a real investment opportunity. If you think our knowledge or more information on Stoke-on-Trent could be valuable to you, just pick up the phone and give us a call. We could have just the property to meet your investment goals. Call our office today on 01244 343355.